I’m generally human-meets-robot adverse. But this is an awesome, life-changer for kids.
I’m struck by the heartful commentary from Open Bionics CEO Joel Gibbard in an interview with The Independent: “The power of these prosthetics is that the public perception is completely different. All of a sudden they’re not being asked how they lost their hand, they’re being asked where they got their cool robot hand… What might have been perceived as their greatest weakness is seen as their greatest strength.”
According to the article, Disney footed the bill to cover some start-up costs through its Accelerator program, opened its development lab – and talent – to Open Bionics – and waived the royalty fees. All of this adds up to lower costs and a more accessible price tag for the prosthetics.
I worked at The Walt Disney Company for four years (2009-2013). It didn’t take long – yeah, on my first day – to see just how much reach and influence that the company has not just in boardrooms but in living rooms across the globe. I never really thought about it before.
Disney really does have the power to make big changes. It did when it was just Disney. But now Disney isn’t just Disney. It’s Marvel, Star Wars, Pixar, ABC, ESPN, on and on.
By far, this is the most exciting Disney partnership that I’ve seen. More of this!
Check out the story coverage in Viral Nova for some pretty awesome photos.